Bahamas Ministry of Tourism
Citigroup Global Transaction Services
Hilton Hotels/Embassy Suites
HSBC/Republic National Bank
Prodigy Services Company
This long distance leader wanted to lower its acquisition costs through a cobranded acquisition program. Geocom initiated and negotiated partnerships with leading brands including Kodak and Time Life. Through these partnerships, AT&T gained new customers while achieving its goals of reducing acquisition costs.
Our comprehensive evaluation and selection process for a full-service advertising
agency helped effectively position this new internet-based bank.
This division of Cablevision was looking to launch an entirely new category of
programming as part of its digital television introduction. Geocom's expertise in developing brand identity, service names, and positioning helped launch the industry's first package of video-on-demand
services, targeted at subscribers' special interests, hobbies, and lifestyles.
Looking to breathe new life into a range of products and services, Citicards asked Geocom to help with a major repositioning initiative. The new positioning, improved customer communications, and enhanced features successfully repositioned Citicards' fee-based services boosting both brand awareness and customer satisfaction.
HSBC/REPUBLIC NATIONAL BANK
This major bank chose Geocom to design and implement one of the first loyalty
programs in the retail banking industry to reward customers based on balances,
accounts, and length of relationship.
When MasterCard was looking for ways to help issuers retain more
cardholders, Geocom helped design a new loyalty business, handling all critical
success components -- including financials, program design, sales to member
banks, and key supplier relationships for rewards fulfillment. This new business continues to grow rapidly. Today, 8 out of 10 of the largest credit card issuers offer loyalty programs operated by MasterCard Rewards Services.
To help create a new service for this telecommunications giant, Geocom conducted a comprehensive financial and marketing feasibility study for a cobranded credit card, including savings on long distance calling.
This high technology company asked Geocom to design and implement a test
market for ACTV interactive television to both assess technical feasibility and
measure consumer interest in this new technology.
Like most other Internet services, Orbitz faced the challenge of building customer loyalty in an online environment. To encourage customers to return to the Orbitz site and add value to the shopping experience, Geocom helped Orbitz to plan and implement the launch of the Orbitz Rewards credit card. Travel rewards proved to be an effective retention device for these price-conscious, leisure travelers who were rewarded for their purchases across all travel categories - air, hotel, car, vacations and cruises.
This leading-edge Internet pioneer was looking for ways to increase ticket sales
for priceline.com and acquire new customers for its partners. Geocom designed a multi-partner program that resulted in $32 million in revenue over two years, contributing significantly to the company's bottom line.
A Geocom feasibility study for Time Warner in conjunction with Travelocity
dimensioned the market opportunity for an interactive travel service as part of
Time Warner's Full Service Network.